Zed
Investigation & Politics 52'

Viagra: Erection at all cost

Accidentally discovered by American laboratory Pfizer 20 years ago, the sildenafil molecule, the active ingredient of Viagra, has been a dazzling success. Hundreds of thousands of men throughout the world, among them many young people, use Viagra or one of the competing products that have appeared since then. The market is huge: it is worth ten billion dollars per year.
 
But who are these consumers of Viagra? And what problems are they trying to resolve?  
 
From older couples who get a fulfilling sex life back to younger men who use it in a race for performance, men and women talk about their use of the "little blue pill", without taboos.
Direction: Susanna Dörhage and Claudio Tonetti
Production: Zebrafilm with the participation of RTS and 3sat
 

 

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