"Contrat de confiance": These three words are enough for the image of the famous Darty brand to immediately spring to mind. It's not just the name of a giant in household appliances, but also that of a veritable icon of French commerce.
Behind this success story lies a little-known yet incredible story. It's the story of one family, one name: the "Dartys". A Jewish father and his visionary sons, who, after fleeing Poland in 1930, built an empire. The story begins in the working-class suburbs of Paris, when a father and his sons, whose mother was deported to Auschwitz, set up a small family business...
How, in just a few years, did the visionary Darty clan revolutionize the world of retailing? Bold ideas, innovative strategies, from the first store in a Paris suburb to national success... This film tells the astonishing story of a family that has turned its name into one of France's most famous brands.
This epic story is told through numerous testimonials, and all remember an extraordinary man, a visionary and humanist business leader.
Direction: Alexandre Arcady
Production: Flair Production for France Télévisions & TV5 Monde